Enterprise

How to get yourself 'Out there'

Enterprise lecture One- 27th September

Design council- Government.

87% of small companies have less than 10 people in them.

The Arts Council- Performance arts and music arts, also government.

Marketing

1. Identify customer needs to develop new products.

2. Develop pricing strategies.

3. Promote products to a target market.

4. Identify distribution networks.

5. Add value to your product through customer benefits.

6. Monitor the performance of the products.

Understand needs, develop concept, test concept, refine concept, market product, get feedback.

Feedback using social networking.

Value Proposition

1. Make it short.

2. Be specific.

3. Use your customer language.

4. Pass the 'Gut feeling test'

Internal

Past-

Skills

Personality

Ambitions

Key interest

Values

Future-

Marketing plan

Key objectives

Opportunities

Collaborations

Resources

External

Past-

Awards

Competitions

Testimonials

Press Articles

Exhibitions

Future-

Customer needs

Social trends

New technologies

Political pressures

Economics

Environment

For an interesting personal statement cover all 4 of these.

Networking events

Gallery openings

Craft fairs

Art markets

Trade shows

Seth Godin- Social networks

Negotiate and close the deal. Invoice- agree the price first, does it cover your cost? travel, time etc

B2B Business to business.

Service organisation.

Basic principle of marketing. 4 p's product, price, place, promotion.

Product

The service you offer, the work you produce, your creative input.

Price

Relative pricing level, daily rate, royalty, free.

Place

The best location to sell it. The sales environment, the service you offer.

Promotion

Marketing method, branding, your value proposition.

Create something unique in your industry. Great promotion. Showcase yourself. Let your customers know who you are.