Ideas and opportunities
What is an idea? Read a serious newspaper once a week.
What is an opportunity?
Environmental factors merge
The right conditions
The right place
The right time
Inventions before their time- Helicopter, flying machine, machine gun, parachute.
Politicians couldn't see any benefit.
Economics were fragmented
Society had no need
Right time
The concorde
1988- First fibre optic cable was laid
1950's- Computers in commercial use
1961- Silicon chip
1969- Internet invented
1970- Fibre optic cables
1971- Microprocessor
1990- html developed
Political, economic, social, technological
Aware?
Do you have and informed opinion on it?
Politics are local, national and international.
Trade laws, tax breaks, human rights, legislation
Read wired, guardian, economist
Work- Life balance
Eco- Aware
Debt recovery, grow your own, ageism
The pest analysis
What kind of creative are you?
Evolutionary, revolutionary
Manager, opportunist
Cautious, risk taker
Owner entrepreneur- Interior design, project manager, co ordinator, collaborator
Owner manager- Creative with assistance, small practise of creatives, co operative, retail
Owner worker- Artist, craftsperson, one man band
Where do opportunists come from?
Trends, technical developments, political change, economic boom and slump, human need, Richard Branson virgin atlantic, problems, research.
Technology- push, market- pull
Where does the creative fit in?
Communication- Project manager skills
1. Define the problem
2. Build confidence
3. Problem solving
4. Risk analysis
5. Physical resources
6. Planning
7. Human resources
8. Quality control
Opportunity
Skills- Technical processes
Aptitudes- Team working
Entrepreneurs do not do it alone
Predisposition- Risk/caution
Evolution/revolution/manager/opportunist
Look at your competitors
How many are there?
How well are they doing?
What do they do well?
What could you improve on?
Assessing competitors
Strengths
What can you learn from the things they do well?
Weaknesses
What are they not good at?
Opportunities
For you or your practise
Threats
From macro enironment
4P's
Price, product, place, promotion
Access the quality of opportunity for me, for the customer, for the planet, for other stakeholders.
Internal environment
Your skills
Your resources
Your lifestyle
Micro environment
Your network of friends and associates, competitors and other practitioners
Your suppliers
Your local community
Stakeholders
Macro environments
World market conditions- Currency, populations, cultures
Economics- Exchange rates, wealth, debt
Technology- Supporting, emerging, alternative
Social trends- Trends, behaviours, demographics, needs
Politics- Legislation, tax, war
The environment
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