Enterprise 11.10.10

Lecture 3 Value- What are you worth?

Drucker-1985 innovation is the tool of entrepreneurship

Innovation and entrepreneurship demand creativity

Mihaly-1997

Hockney's 'Bigger tree's near water' Now demolished 'Slaughtered'

The tree not long after was cut down bringing a lot more attention to the painting

Philip Kotler

C- Creating

C- Communicating

D- Delivering

V- Value

T- To a target market

P- Profit

Making something you know people need/want rather than pushing something on them

Customer management

Insight

Maslow's hierarchy of need

Where is the money?

Greatest human needs= Greatest market potential

Food industry

Housing

Utilities

Medicare

Transport

Construction

Insurance

Water

New technologies

Reduced human needs= Lower market potential

Organic farming

Holiday cottages

Home insulation

Health spas

Luxury sports car

Conservation Religion

Swimming pools

Alternative technology

Mission statement/value proposition

Specific aim

Objectives-how

•BBC Mission and values

•

•Our mission

•To enrich people's lives with programmes and services that inform, educate and entertain.

•

•Our vision

•To be the most creative organisation in the world.

•

•Our values

•Trust is the foundation of the BBC: we are independent, impartial and honest.

•Audiences are at the heart of everything we do.

•We take pride in delivering quality and value for money.

•Creativity is the lifeblood of our organisation.

•We respect each other and celebrate our diversity so that everyone can give their best.

•We are one BBC: great things happen when we work together.

Objectives change every year

•Leeds College of Art Mission and values

•

•Mission

•The College's mission is to continue to provide a distinctive education in Art, Design and the Crafts, enabling our students to fulfil their creative ambitions and to progress to, and through successful careers

•

•Values

•The College's values are the development of a fully integrated learning community based around the arts, crafts and design in which students are treated according to their need, with parity of esteem irrespective of their background, race, gender, age, ambition, previous education and subject or level of study